Was there a time when your business name fit you like a glove? Do you wonder if it is helping or hurting in reaching your goals? If you are thinking of stepping in to the name alter game, it can become overwhelming without a plan. For better results, make sure your business goals come in to play in the coursework of the naming process. There are some online sources available where you can sign up for newsletter and get updates regarding unique business name.
Changing a business name involves challenges you may not have thought of or faced before, both tangible and intangible. What is the reason for changing your name and what is the key message that your new company name needs to convey?
Does your business have a narrative to tell or is it a new focus on a product or service? A new name needs to connect along with your target market, be memorable, and still fit you, your business and promotion goals. What is the signal that you require to send?
First, assess of your current name's equity, what does it have going for it? Get input from your employees and customers, you may require an outside research firm to support this hard work. Next, define the objectives, challenges and goals for your name alter. Now you can generate clear and measurable naming criteria.